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Phone: 509-663-2111
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 Kbb.com has named the 2010 Ford F-150 as the Winner of the Full-size Pickup Truck Comparison!!!
 
Full-size Pickup Truck Comparison: The Winner

The Winner: 2010 Ford F-150
 

Strengths: Strong and refined in every aspect, excellent towing and hauling
Shortcomings: Rides and handles well, just not as well as the Ram
Synopsis: The best all-around pickup available today

It was only by the barest of margins, but the Ford F-150 came out on top in this tough group. It did that not by being outstanding in all areas but by offering a well-rounded, thoroughly developed package that does everything to a high standard.

2010 Full-size Pickup Truck Comparison Home
10 Coolest Cars Under $18,000


It is available in all the expected configurations, of Regular Cab, SuperCab and full four-door SuperCrew, and there are three engine choices: A 4.6-liter, two-valve-per-cylinder V8 of 248 horsepower; a 4.6-liter three-valve V8 of 292 horsepower and a 5.4-liter three-valve V8 of 310 horsepower and 365 pound-feet of torque (320 and 390, respectively, with E85).

There is no six-cylinder engine available and the F-150's strongest V8 is less powerful than the biggest V8s of all the other competitors, yet in no way does it seem to lack for get-up-and-go. In addition, the F-150 is available in a host of trim levels, for practically any need or preference, from the base model XL, through a variety of trim and luxury upgrades, to the westernized Lariat and King Ranch versions, the high-end Platinum, the high-performance Raptor and the stylized Harley-Davidson model. If you can't find something here to suit your fancy, you need to look again.

Like many of the others, the F-150 is built on a fully boxed frame and has been for some time. The F-150 frame also has fully boxed crossmembers which mount through and are welded to both the insides and outsides of the side rails. Ford was also one of the earliest truck manufacturers to place the rear shock absorbers outside the frame rails, rather than inside, so they are closer to the rear wheels and thus offer superior control of the axle; this is a little detail that contributes to an enhanced level of ride and handling, and the F-150 scored high in driving dynamics.

The F-150 won high marks for its exterior styling, which has a family resemblance to the bigger Super Duty Ford pickups and seems to strike a nice blend of the style and function that should define a pickup. It also received high ratings for its interior design and function. In all, the F-150 was nice to look at on the outside, nice to look at on the inside and pleasant to drive.

The SuperCrew has a fully-flat rear floor, the tailgate has a built-in rear step with grab handle to make it easier to climb into the cargo box and there are available cargo-box side steps to make it easier to load from the side. AdvanceTrac electronic stability control, with Roll Stability Control, is standard - the F-150 is the only one in the segment with standard Roll Stability Control - there is standard trailer sway control and an available, factory-installed trailer brake controller. The F-150 is a complete package of a pickup.

Ford F-150 Test Rankings (Overall Editors' Rating: 83.9)
Editors' Recommendation: 1st
Exterior: 1st
Interior: 1st
Driving Dynamics: 2nd
Value: 3rd
Safety: 3rd
Crash Test Ratings: 1st
 
 
 
 
 
 
 
 

MUSTANG V-6 AVERAGES 48.5 MPG; RUNS 1,457 LAPS AT BRISTOL ON A SINGLE TANK OF GAS

  • The 2011 Ford Mustang V-6 sets a new record by averaging 48.5 mpg on a track while completing 1,457 laps with an average speed of 43.9 mph
  • Mustang is powered by a new 3.7-liter V-6 engine that uses advanced engineering and technology to deliver great performance and fuel economy  
  • More than 51,000 entries were received for the Mustang 1,000 Lap Challenge with 22 entries guessing the winning number of laps
  • A team of five drivers, including four Ford Mustang engineers and Ford NASCAR star David Ragan, drove the Mustang during its record run

BRISTOL, TN., June 24, 2010 – The 2011 Ford Mustang, which made history when it became the first car ever to deliver more than 30 mpg and 305 horsepower, has set a new record by running 1,457 laps at Bristol Motor Speedway while averaging 48.5 mpg. 

The Mustang 1,000 Lap Challenge was designed to demonstrate that a stock production Mustang V-6 could run 1,000 laps and 533 miles on a single of tank of fuel.  With the aid of fuel efficient driving techniques by Ford engineers, the Mustang far surpassed its goal of 1,000 laps. 

“To see a Mustang post average fuel economy of 48.5 mpg while running at Bristol is impressive,” said Dave Pericak, Mustang chief engineer.  “The new V-6 engine along with the advanced six-speed transmission in the car is a key element in delivering both fuel economy and performance for Mustang.” 

Ford is committed to being a fuel economy leader in every segment it competes in and Mustang’s class-leading fuel economy along with other Ford fuel economy leaders like the Ford Fiesta, Fusion Hybrid and new Lincoln MKZ Hybrid, America’s most fuel efficient luxury sedan. 

The Challenge team, which included NASCAR star David Ragan and four Ford Mustang engineers, completed the challenge in 17 hours and 40 minutes, showing off the 2011 Mustang V-6’s class-leading fuel economy by averaging 48.5 mpg over the course of the 776.5 miles logged during the Challenge.  That distance is more than the two complete NASCAR Sprint Cup events that take place in Bristol every year.

Ragan pushed the Mustang past the 1,000-lap mark at 7:26 p.m., 12 hours and 26 minutes into the Challenge, but the car wasn’t close to being out of fuel.   Mustang engineer Seong Park was behind the wheel when it finally came to a halt (on the backstretch) of the famed NASCAR track at 12:41 a.m. local time.

Other Mustang Challenge team drivers included Tom Barnes, Jonathan Mehl, Carl Ek, who along with Park each took one-hour driving stints during the event, which took place at the world’s fastest half-mile track.

“When we hit 1,000 laps we still had a quarter of a tank of gas left,” said David Ragan, driver of the No. 6 UPS Ford Fusion for Roush Fenway Racing, and the man who drove the 2011 V-6 Mustang past the 1,000 lap mark. “The last driving stint before I passed 1,000 laps I was averaging 43.7 miles a gallon and that is unbelievable. These guys have run the distance of more than two Sprint Cup races at Bristol and they still have fuel left. Congratulations to everyone behind the Mustang and to everyone at Ford, because this 2011 Mustang V-6 is really something special.”

A team of Ford engineers prepared for the challenge by implementing fuel efficient driving tips like minimizing the use of air conditioning, steady and consistent driving, avoiding sudden stops/starts and by keeping the RPMs low.  The engine in the Mustang is powered by a lightweight, all-aluminum 3.7-liter dual-overhead-cam (DOHC) V-6 engine that uses advanced engineering to deliver its combination of power and economy. Twin independent variable camshaft timing (Ti-VCT) adjusts the valve train in microseconds depending on driver inputs, further contributing to the engine’s overall efficiency.  The Mustang used in the challenge is a stock production vehicle that can be purchased through a Ford dealer.

“This is beyond our wildest dreams,” said Tom Barnes, the lead engineer for the Ford Mustang 1,000 Lap Challenge. “There have been a lot of people who have done a lot of things in preparing this 2011 Mustang V-6 to run the Mustang 1,000 Lap Challenge and have the success we have had today. It was great when we went past the 1,000 lap mark with David, but nobody could ever imagine that we still had five hours ahead of us. This is a fantastic feeling and it shows again what a great car the 2011 Mustang V-6 is.”

More than 51,000 consumers registered their guesses for the event at www.mustang1000lapchallenge.com.   One lucky consumer that correctly guessed 1,457 laps will be randomly drawn from all correct entries and will win their own 2011 Mustang V-6.

 
 
 
 
 
2011 Lincoln MKZ Hybrid is the most Fuel-Efficient Luxury Sedan in America ~ June 17th, 2010 www.ford.com


  • 2011 Lincoln MKZ Hybrid receives EPA certification, making it the most fuel-efficient luxury sedan in America with a certified 41 mpg in city driving and 36 mpg on the highway
  • 2011 Lincoln MKZ Hybrid tops its nearest competitor – the 2010 Lexus HS 250h – in fuel economy (by 6 mpg), engine power, passenger room, standard luxury (leather upholstery and genuine wood) and segment-exclusive safety features
  • MKZ Hybrid’s SmartGauge™ with EcoGuide cluster coaches drivers to optimum fuel economy and lower emissions with growing leaves and apple blossoms as rewards for efficient driving – within one year, efficient drivers are expected to save nearly 200 gallons of gas and reduce their carbon footprint by almost two tons of CO2

Dearborn, Mich., June 16, 2010 – Lincoln’s first-ever hybrid – the 2011 Lincoln MKZ Hybrid – is now officially the most fuel-efficient luxury sedan in America with an EPA-certified 41 mpg rating in city driving and 36 mpg on the highway.

“The 2011 Lincoln MKZ Hybrid provides a real choice in the marketplace for customers looking for a vehicle that not only makes a statement about who they are but also reflects their ideals,” said Derrick Kuzak, Ford’s group vice president, Global Product Development. “It offers the best fuel economy in its segment, a host of advanced safety features, and all the amenities and modern design of a true luxury sedan.”

The 2011 Lincoln MKZ Hybrid’s final fuel economy certification was completed this week, and the vehicle will carry an EPA label of 41 mpg for city driving and 36 mpg on the highway when it goes on sale this fall. It tops its nearest competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus HS 250h with room for one more passenger and more standard luxury and segment-exclusive safety features.

“The Lincoln MKZ Hybrid offers everything our customers look for in a midsize luxury sedan, plus unsurpassed fuel economy,” said Kuzak. “Our engineers worked to ensure the hybrid electric motor and engine complement each other in a fashion that reflects the truly refined driving experience that is synonymous with the Lincoln name.”

Building on Ford Motor Company’s reputation as a world leader in electrified technology, the 2011 Lincoln MKZ Hybrid uses the company’s second-generation hybrid technology – the
2.5-liter Atkinson-cycle I-4 hybrid engine – named one of Ward’s 2010 “10 Best Engines.” The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

Industry-leading fuel economy comes without sacrificing power. The combined gasoline engine and electric motor provide 191 net horsepower. Plus, the pure electric mode on the Lincoln MKZ Hybrid extends to 47 mph – compared with the Lexus HS 250h battery-only mode, which reaches just 25 mph.

2011 Lincoln MKZ Hybrid:  Luxury comes standard
In addition to being the most fuel-efficient luxury sedan in America, the 2011 Lincoln MKZ Hybrid includes a host of standard features either not offered at all on the Lexus HS 250h, or available at an extra cost. They are:

  • SmartGauge with EcoGuide
  • Lincoln SYNC® 
  • Bridge of Weir leather-trimmed seats
  • 10-way power passenger seat
  • Power driver memory seat settings
  • Heated and cooled front seats
  • Genuine wood trim
  • Reverse sensing system
  • Keyless entry keypad
  • Easy Fuel® Capless Fuel-Filler
  • Personal Safety System™
  • MyKey™
  • Integrated spotter mirrors
  • Acoustic laminated windshield 








J.D. Power: Ford Brand Now has the highest initial quality among all Non-Luxury Brands in the industry.... ~ June 17, 2010 www.ford.com



*    Ford brand now has the highest initial quality among all non-luxury brands, according to J.D. Power's closely watched Initial Quality Study.

*   Ford rose to fifth place from last year's eighth place. This is the highest rank position Ford has achieved in the IQS since ranking 23rd in 2004

*   Three Ford models rank highest within their resepective segments: Ford Focus, Mustang and Taurus

*   Lincoln saw an improvement in its ranking over last year and is now among the top 10 brands in the industry


Dearborn, June 17, 2010 -- For the first time, the Ford brand has the highest initial quality among all non-luxury brands in J.D. Power and Associates' 2010 Initial Quality Study (IQS).
The Ford brand moved to fifth place among all brands from eighth last year. This is the highest rank poisition Ford has achieved in the IQS since ranking 23rd in 2004.
Both the Ford and Lincoln brands demonstrated significant improvements, with the Ford brand moving to the best in the industry among all non-lunxury brands. Lincoln, which was 26th on the list last year, now sits at eighth.
The Ford brand, which continues to outpace the overall industry's quality improvement, has posted nine consecutive years of gains in the closely watched quality study, based on consumer evaluations after the first three months of new-vehicle owership.
"These results are remarkable in many ways," said Bennie Fowler, Ford group vice president, Global Quality & New Model Launches. "Steady and meticulous attention to new model launches along with consistency in how we do them across the brand and the globe are having a very positive effect on the initial quality of our all-new or redesigned products. These results are a true testament to the strength of the One Ford plan."
Some of Ford's most popular nameplates received top honors for their respective segment, including Ford Focus, Taurus and Mustang. As a company, Ford has eight models in the top three positions within their respective award segments. The company/s Hermosillo Assembly Plant also received the Silver Plant Quality Award for outstanding quality in manufacturing.
J.D. Power and Associates 2010 Initial Quality Study is based on responses from more than 82,000 new 2010 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.
"The blue oval is becoming synonymous with high quality," Fowler said. "While we are pleased with where are today, our job is not done. Our plan is to keep improving quality each and every year."







Survey finds Ford is Top Auto Brand ~ June 14, 2010 www.autonews.com
 
 Los Angeles -- Ford is riding sky high in terms of consumer perception, according to a market research firm that tracks how Americans view consumer brands.
 
Toyota took a huge fall in BrandIndex's survey of consumer sentiment after its recall crisis this year. It still is dead last among auto brands, but it has started to make a comeback. New York- based BrandIndex surveys 5,000 consumers daily on their opinions of more than 1,100 brands. It rates brands on a scale from minus 100 to 100. Zero means equal positive and negative perceptions. Generally, the highest score is around 60.
 
Last week, Ford's score of 40 was tops among all auto brands in the survey. Chevrolet was second at 22, Honda was third at 20. With a score of minus 14, Toyota trailed all other auto brands. But that's a vast improvement from the minus 50 BrandIndex reported for Toyota on Feb. 4, just as the recall scandal was exploding. Prior to June 2009, Toyota was consistently No. 1 among car brands, says Ted Marzilli, global managing director of the research firm. It peaked with a score of 44 in July 2008.
 
"The U.S. industry had been maligned for so long, but Toyota has tossed out the notion that the Japanese are superior," Marzilli says. "Ford caught up with Toyota in January 2010, when Toyota fell off the cliff. Honda suffered a little bit, probably due to the negative effect on Japanese makers because of Toyota." Toyota is slowly climbing back, rising from a minus 24 in early May to minus 14 on May 31. But some Detroit 3 brands are improving, too. Cadillac went from a score of eight in early May to 15.6 on May 31. Buick rose to its best score ever -- 14.6 -- as of May 31, from eight in early May. "Toyota still is in a negative position, and that's not a good place to be," Marzilli says. "They stumbled and proved they're human. That has benefited everyone, particularly the non-Japanese. The U.S. automakers, led by Ford, have been on an upward trajectory for most of the year."
 
Sales results back up the brand perception. Toyota was the brand sales leader in 2009 for the second year in a row. But through the first five months of this year, No. 1 Ford's sales have soared 34 percent to 703,327 -- leading third-place Toyota by 104,749 units. Chevrolet, at No. 2 is up 31 percent and leads Toyota by 41,403 units. Toyota's sales were up 10 percent. Says Marzilli: "I believe it will be three to six months before Toyota gets into the positive category and two years before it maybe can get back to where it was."
 
 -Top Auto Brands as of June 7-
 

 Score

1. Ford

40

2. Chevrolet

22

3. Honda

20

4. BMW

19

5. VW

18

6. Mercedes

15

7. Cadillac

14

8. Nissan

13

9. Hyundai

12

10. Buick

11

 
 
10 Coolest cars under $18,000 ~ May 20th,2010 www.cnnmoney.com
 
Price: $13,320 - $17,120
Gas Mileage: 29 City / 38 Hwy
 
 
Ford Fiesta  is named #1 on this list. Ford is making a big splash in the sub-compact car market with the new Ford Fiesta. Early reviews put this one at the top of its class.
 
Kelley Blue Book, the automotive Web site that picked this list of the best cars you can buy for less than $18,000, calls its "better looking, nicer inside, and even more fun" than the Honda Fit, a car that's long been one of KBB's favorites.
 
 
 
 
 
 
Report Shows Ford Vehicles More Affordable to Repair; Insurers Can Provide Cheaper Rates.~ May 14, 2010 www.at.ford.com/news/

Dearborn -- Many Ford Motor Company vehicles cost less to repair after a collision on average than all other vehicles in their segments, according to a new U.S. government report based in insurance claims database.
 
This is good news for the pocketbooks of current and future Ford, Lincoln and Mercury owners because auto insurance companies often factor in model-specific claims data in setting premium costs.
 
The National Highway Traffic Safety Administration (NHTSA) 2010 Relative Collision Insurance Cost Information Booklet shows more Ford, Lincoln and Mercury vehicles lead their segments for the lowest collision insurance cost than any other automaker. The report will be available in all dealerships this spring to help consumers anticipate repair costs that insurers rely on for setting insurance rates.
 
Ford has 10 segments leaders, including Taurus, Focus and F-Series trucks, from the 2007-2009 model years, more than three times as many as Toyota and Honda combined. The NHTSA ratings based on claim costs data from the Insurance Institute for Highway Safety.
 
"Vehicle affordability continues to be the most important purchase consideration for car and truck buyers, rivaled only by fuel economy," said Frederiek Toney, vice president, Ford Customer Service Division. "We Design our vehicles to be easier and more affordable to repair because we know this saves our customers money in insurance premiums and repair costs over the long term."
 
According to NHTSA, Ford's 10 segment-leading 2009 model year vehicles include:
  • Ford Focus - Small Cars (four door)
  • Ford Taurus - Large Cars (four-door)
  • Ford F-150 - Large Pickups (two-door)
  • Ford F-150 Super Cab 4WD - Large Pickups (two-door-plus)
  • Ford F-250 4WD - Very Large Pickups (two-door)
  • Ford F-250 - Super Cab - Very Large Pickups (two-door-plus)
  • Ford E-350 Econoline wagon - Cargo/Passenger Vans (tied with Chevrolet Express 3500)
  • Mercury Grand Marquis - Very Large Cars (four-door)
  • Mercury Mariner 4WD - Small SUV
  • Lincoln Town Car - Very Large Luxury Cars

Approximately 78 percent of Ford, Lincoln and Mercury models rated at or better than the industry average - nearly double Toyota's 40 percent (including Scion and Lexus).
 
Designing to reduce damage
In 2009, Ford opened a Paint and Body Technology Center to leverage the combined expertise of Ford's repair and safety experts, auto repair technicians and insurance companies to identify design solutions and repair procedures that will lower repair costs.
 
"If your vehicle costs less to repair, it generally costs less to insure," said Gerry Bonanni, Ford damageability collision repair senior engineer. "We're working harder to help reduce insurers' repair costs by developing more affordable repairs earlier in a vehicle's development."
 
"It's great that Ford gets insurance industry insight about how to improve repairability of its vehicle designs," said Mark Woirol, project manager with Allstate Insurance Company's Tech-Cor Applied Research Center, which works with automakers, insurers and repairers to make cars more damage-resistant and repair methods more cost-efficient. "We've never been as involved in an automaker's product development process as we have since Ford invited us to participate."
 
For example, Ford Focus maintained its hold on the top spot in the four-door small car segment thanks in part to a bumper design improvements.
 
"Ford's repair-ability experts and safety engineers made the Focus's bumper bigger and stronger to better protect adjacent components," said Larry Coan, Ford damageability engineer. "The new technology center will help us build on these leading efforts."
 
Higher resale values, fewer warranty repairs
In another key area of vehicle affordability, Ford's resale values outpaced the industry by rising 23 percent according to the latest National Automobile Dealers Association auction data. The gains resulted from stronger demand for Ford's new vehicles and improved quality and durability ratings.
 
"Rising resale values means more money in customers' pockets when it is time to sell or trade in for a new vehicle," Toney said. "Combine these savings with lower repair and maintenance costs and better fuel economy, and the cost to own a Ford product drops dramatically over the life of the vehicle."
 
 



Ford Now has Industry's Highest Customer Satisfaction With Quality, New Survey Shows~ April 19, 2010 www.news.moneycentral.msn.com


DEARBORN, Mich., April 19 ?PRNewswire-FirstCall/ -- Ford Motor Company F now has the highest customer satisfaction with vehicle quality among all major automakers, a new research study shows.
 
Eighty-four percent of customers who purchased 2010 model-year Ford, Lincoln and Mercury cars and trucks are satisfied with the quality of their vehicle, a 4 percentage point improvement since the fourth quarter of 2009, according to the first quarter Global Quality Research System (GQRS) study conducted for Ford by RDA Group of Bloomfield Hills, Mich.
 
With the improvement, Ford's customer satisfaction scores are now significantly higher than all other full-time automotive manufacturers, including Asian and European automakers, according to the study.
 
The study also showed Ford has the fewest number of vehicle defects or "things gone wrong" among all full-line manufacturers in the first three months of ownership. Owners of 2010 model Ford, Lincoln and Mercury owners reported 1,107 TGWs per 1,000 vehicles -- and 8 percent improvement compared to last year.
 
"To become the No. 1 automaker in terms of customer satisfaction with vehicle quality is amazing accomplishment and testament to the whole company's commitment to quality, " said Bennie Fowler, Ford group vice president, Global Quality. "All the third parties studies are showing the same thing - Ford now has world-class quality."
 
As Ford's quality has improved, it has reduced warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in every major business region aroudn the world in the past three years.
 
"Ford has proven its commitment to quality by demonstrating steady improvements through consistency and discipline," said Donald Pietrowski, president, RDA Group. "Those improvements are clearly reflected in rising customer satisfaction with its products."

Ford Captured eight segment leaders in customer satisfaction, TGW or both. Notably, Fusion Hyrbid owners now report 93 percent satisfaction with the quality of their vehicle while 92 percent of Taurus owners are satisfied. 

The Following models led their respective segments in the survey:
Taurus- Satisfaction leader D/E car.
Fusion Hybrid- Satisfaction leader C/D car
Milan Hybrid- TGW leader C/D car
Focus -- Satisfaction leader C car
Mountaineer- TGW leader Medium Traditional Utility
Expedition- TGW and Satisfaction leader Large Utility
Navigator- TGW and Satisfaction Leader Premium Utility
Ranger- TGW and Satisfaction Leader Compact Pickup

These dramatic gains in quality have also contributed to a 23 percent year-over-year improvement in the resale values of Ford vehicles with one to five years on the road - outpacing the industry average by a 4 percentage points.

"While we are proud of the progress we've made, we know how important it is to keep the momentum going," said Fowler. "We can never be satisfied."

The GQRS study is conducted on a quarterly basis with scores assessed from survey responses collected from owners of vehicles purchased within specific time frames.

New vehicle owners are asked to report any defects or issues as well as rate their satisfaction with vehilce quality on a scale of 1 to 10 across an array of vehicle systems and features. 
 










2010 Ford Taurus Wins First-Ever Edmunds.com Technology Breakthrough Award- January 7, 2010 (news.moneycentral.msn.com)

 

The 2010 Ford Taurus is the winner of the first-ever Edmunds.com Technology Breakthrough Award; the award was presented today at the 2010 International CES (Consumer Electronics Show®) in Las Vegas

The Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer

In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine's first-ever "Car of the Year"

America's most innovative sedan, the hot-selling 2010 Ford Taurus, is the winner of the first-ever Edmunds.com Technology Breakthrough Award. The announcement was made today at the 2010 International CES (Consumer Electronics Show) in Las Vegas.

"We chose the 2010 Ford Taurus to receive the first annual Edmunds.com Breakthrough Technology Award because the vehicle offers an extensive and impressive array of electronic amenities that also represent an excellent value for consumers," said Doug Newcomb, senior technology editor, Edmunds.com.

The Edmunds.com Technology Breakthrough Award is presented to vehicles that set the standard for intuitive, practical and affordable technology that enhances safety and convenience

for drivers and passengers. Any new vehicle available for sale within the U.S. within the last year is eligible to receive the award.

With its expressive styling, the Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer.

"In addition to the innovative Ford SYNC(®) system that provides voice-activated Bluetooth and iPod connectivity and free features such as 911 Assist((TM)) and turn-by-turn navigation, the Taurus also has heated and cooled Multi-Contour Seats with Active Motion((TM)), Adaptive Cruise Control and Collision Warning with Brake Support, Blind Spot Information System (BLIS(®)) with Cross Traffic Alert, SIRIUS Travel Link((TM)) and SecuriCode((TM)) Keyless Entry Keypad," said Newcomb.

Other class-exclusive features include:

  • Easy Fuel(®) Capless Fuel Filler - a self-seal system without a traditional fuel cap. No lost, dangling or spinning caps. It seals automatically every time.
  • Sony Audio(®) System - a surround-sound system that delivers Dolby(® )Digital
    5.1 sound through 12 high-quality Sony speakers.
  • Available EcoBoost((TM)) V-6 - a 3.5-liter twin-turbo V-6 engine that delivers the output of a V-8, 365 horsepower, without compromising its V-6 fuel economy.
  • MyKey((TM) )- a programmable feature that allows parents to limit top speed and audio volume and set speed alert chimes to encourage safer driving.

In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine's first-ever "Car of the Year." Since going on sale in August 2009, Ford's all-new Taurus has received more than a dozen awards from an array of leading consumer and automotive publications.

 

 

 

Ford Sweeps N.A. Car and Truck of the Year Awards- January 11th, 2010 (ford.com) 

  • Ford swept the North American Car and Truck of the Year awards today at the North American International Auto Show (NAIAS), winning both prestigious awards for the 2010 Ford Fusion Hybrid and the 2010 Ford Transit Connect, respectively
  • It is the third time in 17 years that one manufacturer has won both awards
  • The Ford Fusion Hybrid is America's most fuel-efficient midsize sedan with an EPA-estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway
  • The Transit Connect is an industry-exclusive vehicle developed of full-size vans, generous and accessible cargo space, and the agility and maneuverability to operate in crowded urban areas

Fusion Hybrid a winner out of the gate-

The North American Car of the Year award is the latest in an impressive string of awards and accolades for the Fusion Hybrid. Most recently, the vehicle was honored as CAR and DRIVER Magazine's "10Best" Cars for 2010, one of AUTOMOBILE Magazine's 2010 All-Stars, and the entire Fusion lineup captured the acclaimed MOTOR TREND Car of the Year award.

The all-new Fusion Hybrid arrived in dealers in March, complete with a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy.

The Fusion Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford's SmartGauge with EcoGuide, a unique instrument cluster execution that helps coach them on how to optimize the performance of their hybrid.

Other class-exclusive technologies and features that set the Fusion Hybrid apart from the competition include Blind Spot Information System (BLIS), Ford SYNC, SIRIUS Travel Link and more total passenger and luggage capacity than the Toyota Camry.

Despite the slump in overall industry sales, 2009 was recovered-breaking year for the Ford Fusion. Sales are at an all-time high, with the Fusion Hybrid accounting for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands - mostly Toyota and Honda.

Awards and accolades for the 2010 Ford Fusion Hybrid include:

  • MOTOR TREND Car of the Year Award
  • One of CAR and DRIVER Magazine's "10Best" Cars for 2010
  • One of AUTOMOBILE Magazine's 2010 All-Stars
  • 2009 "Top Safety Pick" rating from the Insurance Institute for Highway Safety
  • 2009 Ward's Interior of the Year Special Achievement Award for Best Graphic Display for SmartGauge with EcoGuide digital instrument cluster
  • Great Car for the long-haul Salesman by Kelley Blue Book kbb.com
  • One of America's Top 40 New Cars by MOTOR TREND magazine
  • Rated the No. 1 Hybrid Family Sedan by CAR and DRIVER in a recent comparison  test by the magazine
  • 2009 and 2010 Editors Choice for Fuel Sipper by CAR and DRIVER Magazine
  • Best Hybrid for the Money in the Midsize Car segment by cars.com
  • One of 2009 Top 10 Green Cars by Kelley Blue Book kbb.com
  • The Detroit News Reader's Choice Award for "Best Value"
  • 2010 Consumers Digest Best Buy
  • Detroit Free Press 2010 Car of the Year
  • 2010 Most Environmentally Progressive Car of the Year by Earth, Wind & Power
  • 10 Best Engine by Ward's Auto World

On Transit Connect, Ford Work Solutions delivers three innovative features:

  • A wireless in-dash computer that provides full high-speed Internet access, Bluetooth-enabled hands-free calling and navigation. The system also allows customers to print invoices, check inventories and access documents stored on their home or office computer networks right on the job site.
  • Tool Link, a Radio-Frequency Identification (RFID) asset tracking system that enables customers to maintain detailed real-time inventory of the tools or equipment.
  • Crew Chief, a fleet tracking, telematics and diagnostics system that provides dynamic location and performance data fleet owners need to more efficiently manage their vehicles, quickly dispatch workers to job sites, monitor driver performance for safety and economy, and keep detailed vehicle maintenance records.

Awards and accolades for the 2010 Ford Transit Connect include:

  • 2010 Editors Choice for Vans by CAR and DRIVER Magazine
  • Detroit Free Press 2010 Truck of the Year
  • The Detroit News 2010 Truck of the Year
  • 2010 Popular Mechanics Automotive Excellence Award for the Best Workhouse Vehicle
  • A Great Car for the Small Business Delivery/Utility Worker by Kelley Blue Book kbb.com

 

 

Ford Again Takes Kbb.com's Best Redesigned Vehicle Award-

Irvine, Calif --For the fourth time in the seven years that editors at Kelley Blue Book selected their Best Redesigned Vehicle honor, a Ford vehicle came out as the award winner.

This year, Kbb.com officials announced the 2010 Ford Taurus was the choice as Best Redesigned Vehicle. The also picked a Ford unit for the 2009 honor, going with the F-150.

Editors shared several reasons why they went with the Taurus. Some of vehicle attributes the appealed to them most included its sculpted sheet metal, modern interior and long list of available technologies. They indicated the Taurus' features stand in stark contrast not just to its predecessor, but its competitors, too.

"The 2010 Ford Taurus delivers an ideal balance of engaging performance and passenger comfort, as well as a feeling of quality that positively pervades the vehicle, " explained Jack Nerad, executive editorial director and executive market analyst for Kbb.com.

Kbb.com opted to choose the Ford Taurus over a mix of offerings from domestic and foreign nameplates. Editors mentioned the other award finalists in alphabetical order.

On the finalist list were the Buick LaCrosse, Cadillac SRX, Chevy Equinox, Ford Fusion, Lexus RX, Mazda MAZDA3, Mercedes-Benz E-Class, Subaru Legacy and Toyota Prius.

Editors reiterated that their Best Redesigned Vehicle accolade honors the vehicle that best demonstrates improvement and superiority relative to its predecessor and competitors. In judging, they said they considered exterior and interior styling, technology, comfort and convenience features, performance/capability, driving dynamics, safety, fuel economy and over-all refinement.

The 2010 Ford Taurus quickly caught the attention of Kbb.com's panel because of its cutting-edge technology. Some features the editors liked best included the 'Taurus' Blind Spot Information System with Cross Traffic Alert, MyKey parental programmability, Ford SYNC and Voice-Activated Navigation with SIRIUS Travel Link.

"With its superior styling and overall performance, the 2010 Ford Taurus became a contender for this year's award during the very first drive, after which one of our editors wrote 'We haven't seen such a bold reversal of character since Ben Kingsley traded in his Ghandi robe to play a murderous gangster in Sexy Beast, ' " Nerad recalled.

"The Taurus isn't just the new best bet in the segment; it's one of the most impressive vehicles on the road," he continued.

The honor for the Taurus continues the award-winning trend for the nameplate for this particular honor. Ford vehicles also were the first two Best Redesigned Vehicle honorees when Kbb.com began handing out the award in 2004.

The inaugural winner was the 2004 Ford F-150, while the Mustang took the honor the next year.

The other vehicles that have won this honor include the Honda Civic in 2006, the Chevrolet Silverado in 2007, and the Chevrolet Malibu in 2008.

"Each model year, manufacturers continually raise the bar in providing consumers with the top-notch vehicle technologies, performance and design," Nerad noted.

"With the Best Redesigned Vehicle award, we honor those models that exceed all expectations, " he concluded.

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